Société VIA is filming an awareness campaign with Télé-Québec for Quebec Waste Reduction Week.
Aimed at 11 to 17 year-olds, the capsule was designed to explain how the sorting center works, to remind them of the right thing to do when sorting their recyclables at home, to present the mistakes to avoid at the recycling bin, and to present Société VIA's social mission: to offer jobs to people living with functional limitations.