To mark Quebec Waste Reduction Week, in collaboration with Télé-Québec and Mammouth Hebdo, we filmed a recycling awareness campaign at our sorting center in Lachine, Montreal. Aimed at 11 to 17 year-olds, the capsule was designed to explain how the sorting center works, to remind them of the right thing to do when sorting their recyclables at home, to present the mistakes to avoid at the recycling bin, and to present Société VIA’s social mission: to offer jobs to people living with functional limitations.
The importance of awareness-raising filming
Raising awareness is at the heart of the challenges facing sorting centers across Quebec. Indeed, poor sorting habits on the part of the public can have a major impact on the efficiency of our facilities and on the quality of outgoing recyclable materials. We’re well aware that most of the mistakes people make at the baccalaureate are accidental or caused by a lack of knowledge. That’s why it’s important for us to remind you of the right thing to do when sorting waste at home. Awareness-raising shoots, like the one with Mammouth Hebdo, allow us to offer you privileged access to our facilities, while remaining in the comfort of your own home. We firmly believe that the actions we take every day help to increase the quality of sorting among Quebec citizens, and ultimately enable us to improve and optimize our operations, with a view to offering a greener future to the population.
We hope you enjoy this film, and that it will guide you towards better sorting habits at home.